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BLT Direct Shines Spotlight on Extensive Range of Aurora Track Lighting

When it comes to pointing customers towards the products that would best suit them, some businesses need a helping hand. BLT Direct’s comprehensive range of spot and track lighting is helping commercial premises and retail outlets to put their best products firmly in the limelight, where they belong. Under the prestigious Aurora brand, the lights are guaranteed to showcase any product’s best side, while minimising emissions and lowering energy bills.

By nature decorative and directional, the track lighting and individual spotlights available from BLT Direct are the perfect way to illuminate a star buy or a perfect product – and the LED bulbs mean that retailers won’t need to break the bank to do so. This type of lighting is aesthetically pleasing and adds a real element of star-quality to a premises. BLT Direct’s range of Aurora track lighting and spotlights offer maximum flexibility for commercial and retail applications, and with low energy consumption and sterling performance, these lighting solutions are something of a no-brainer.

Steven Ellwood, Managing Director of BLT Direct, says, “Decorative accent lighting in commercial and retail premises is a great way to get a subconscious message across to customers. The lights transmit the message that the products under their illumination are the best of the best, and the ones they should be walking away with. Many businesses use them to great effect in window displays and to light up their interior product arrangements, and we’re always looking to extend our range to satisfy the customers that demand this type of lighting.”

He adds, “We’re also dedicated to bringing the best brands to our customers at the lowest prices – and this Aurora collection is no different. Whether our customers are looking for a low-cost way to add ambience to their retail outlet, or a stylish and professional way to spruce up a wedding venue or a corporate space, the Aurora range of spotlights and track lighting has something to meet their needs.”

The 7 Watt LED Aluminium Integrated Downlighter is one of the most popular spotlights available from BLT Direct, with the very latest Bridgelux COD LED technology and a brushed aluminium exterior that adds a classy finish. The advanced LED light bulb within this lighting solution will last up to 40,000 hours, so once they’re in position over a window display or illuminating a certain area of a store, it will be many years before they need adjusting or replacing. With a three-year guarantee and an attractive warm white colour temperature, there’s a reason these high-quality spotlights have been such a hit with retailers across the country.

Created by Steve Ellwood on 26th August, 2014


Steve Ellwood

Steve Ellwood

Qualified as an Electrician, founder of BLT Direct